Field Notes
Insights, updates, and behind-the-scenes progress from the team driving Sonora’s ATP strategy — one key action at a time.
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Start with the Anchors
If you want to build an ecosystem, don’t start with everyone. Start with someone who matters.
That’s the logic behind every successful semiconductor region — whether it’s Penang, Singapore, Arizona, or Saxony. They didn’t wait until every supplier was in place, every university aligned, every industrial park shovel-ready.
They started by getting one anchor firm to care. Then everything else started to move.
Sonora needs to do the same.
If you want to build an ecosystem, don’t start with everyone. Start with someone who matters.
That’s the logic behind every successful semiconductor region — whether it’s Penang, Singapore, Arizona, or Saxony. They didn’t wait until every supplier was in place, every university aligned, every industrial park shovel-ready.
They started by getting one anchor firm to care. Then everything else started to move.
Sonora needs to do the same.
Don’t Wait to Be Ready
It’s easy to think we need to perfect everything before we knock on the door — workforce programs finalized, cleanrooms commissioned, incentives passed, supplier platforms online. But global ATP players aren’t just looking for sites. They’re looking for partners who are serious, learning fast, and thinking long-term.
That conversation can — and should — start early.
Because the firms we’re trying to engage — companies like ASE, Amkor, and Advantest — don’t make decisions overnight. The earlier we connect, the more likely we are to shape their roadmap and improve our own.
That’s not about pitching. It’s about building trust through real engagement: site visits, dialogues, student collaborations, applied research, and co-designed pilots that say, we’re already acting like a region that belongs in the value chain.
Early Conversations Shape Real Outcomes
When anchor firms engage early, everything changes:
Workforce programs shift from theoretical to targeted
Supplier development becomes demand-driven
Infrastructure gets designed around real requirements
Local credibility grows — not just externally, but internally
And even if an investment doesn’t happen right away, the region gets smarter, faster, and more aligned.
Early conversations don’t just lead to deals — they lead to alignment. And alignment is what makes investment possible.
You don’t get picked by standing still. You get picked by showing up early, listening well, and co-creating what comes next.
That’s the kind of engagement we’re preparing for.
Want to help Sonora connect with global ATP firms?
We’re preparing a focused engagement plan with select industry leaders. If your company or institution can contribute — through supplier readiness, student collaboration, or technical insight — we’d love to connect.