Pillar 3: Global Positioning and Industry Engagement

Written By Manuel Molina

Raise Sonora’s visibility and credibility in global semiconductor networks — through branding, outreach, anchor firm engagement, and international promotion.

KEY ACTIONS

  1. Launch a Branding and Outreach Campaign. Promote “ATP-Ready Sonora: Reliable Energy, Skilled Workforce, Strategic Border” across binational and international industry platforms.

  2. Create an Investment Promotion Toolkit. Develop targeted materials featuring:

    • Pre-permitted sites and industrial park assets
    • Workforce pipelines and training partnerships
    • Reliable power, water availability, and strategic border logistics

  3. Engage Anchor Firms and Strategic Suppliers. Identify top ATP/backend players (e.g., ASE, Amkor, Advantest) and build early engagement through site visits, dialogues, co-design sessions, student projects, applied research, etc.

  4. Enable Pilot Projects and Supplier Readiness Programs. Collaborate with local manufacturers to build capabilities in packaging, testing, and cleanroom support — preparing them for future integration into global ATP value chains as suppliers or service providers.

  5. Position Sonora in the Global Semiconductor Conversation. Actively represent Sonora at key events — including semiconductor forums (e.g., Semicon West), nearshoring expos, and investor roadshows — to raise visibility and credibility.

Related Field Notes

Field Notes
Start with the Anchors

If you want to build an ecosystem, don’t start with everyone. Start with someone who matters.

That’s the logic behind every successful semiconductor region — whether it’s Penang, Singapore, Arizona, or Saxony. They didn’t wait until every supplier was in place, every university aligned, every industrial park shovel-ready.

They started by getting one anchor firm to care. Then everything else started to move.

Sonora needs to do the same.

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Manuel Molina

De 1993 a 1997, como directivo en InfoSel, formé parte del equipo que desarrolló la primer red de acceso a Internet en México, instalando nodos de acceso y oficinas comerciales en 32 ciudades del país. Desde entonces he dedicado mi vida a investigar las formas en que la tecnología influye en el comportamiento humano.

Estoy particularmente interesado en redes, plataformas y protocolos con el potencial de:

1) Ampliar el acceso al conocimiento (educación, aprendizaje, análisis de datos, nuevas ideas)

2) Ampliar el acceso al capital (sistema financiero actual, crypto, capital humano, infraestructura tecnológica)

3) Ampliar el acceso al bienestar (salud, wellness, comunidad, entretenimiento, diversión)

Más acerca de mi aquí: https://www.sailorseven.org/acerca

https://sailorseven.org
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Pillar 2: Workforce, Talent & Academic Alignment
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Pillar 4: Supply Chain Integration & Local Supplier Development